Arts and the Market (AAM) welcomes both theoretically and empirically grounded submissions from across the arts, humanities and social sciences, and is interested in both qualitative and quantitative approaches to research.
The journal adopts a broad view of the arts, including all sectors of the arts and creative industries. It embraces the different disciplinary traditions and perspectives that can inform the field.
The journal facilitates an understanding of the various artistic, cultural, social, sociological, commercial and technological practices and discourses of production, performance, intermediation and consumption, which shape the arts sector and its related market(s).
Papers on any aspect of arts marketing and audience research are welcome. Including, but not limited to:
- Strategic arts marketing
- Marketing research in the arts
- Audience engagement
- Consumer/audience behaviour
- Co-production and co-creation in the arts
- Participatory practice
- Cultural value and the impact of the arts
- Fundraising, patronage and sponsorship of the arts and culture
- Product and brand management
- The role of leadership in arts marketing and audience engagement
- Corporate social responsibility
- PR in the arts and culture
- Corporate communication strategies
- Cultural entrepreneurship
- Creative and cultural industries
- Creativity and innovation
- Intercultural marketing in the arts
- Cultural policy regarding marketing, audience development, engagement and research
