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THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION (A STUDY OF MARKSON CHEMICAL INDSUTRY)
ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry…
THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI)
ABSTRACT This work as on the promotional strategies for the marketing of educational services in Imo state (a case study…
THE EFFECT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A CASE STUDY OF FIRST ALUMINIUM EXTRUSION COMPANY PLC RIVERS STATE).
ABSTRACT In our locality where the patronage of industrial product is not common on high, firm involve must devise means…
MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE (A CASE STUDY OF 7UP BOTTLING COMPANY PLC ABA).
ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products…
INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF NEW DAY PHAMACEUTICALS LIMITED IMO STATE)
ABSTRACT The research work was on a study of how to introduce a new product in the market. The main…
IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY
ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to…
IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS: A STUDY OF SOME SELECTED BANKS
ABSTRACT The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States…
IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)
ABSTRACT Prior to our contemporary time, the bottling Industry was dominated by the products of Nigerian Bottling Company Plc. Recently,…
GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA
ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace…
EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS IN EDUCATIONAL SECTOR
ABSTRACT The evaluation and development and marketing of service products in educational sector is a very interesting topic to research…
