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EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR. A CASE STUDY OF IMO DETERMINE TELEVISION COMMERCIAL IN OWERRI IMO STATE

ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to…

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Pages: 88 Language: English

ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to…

Pages: 88 Language: English

EFFECTS OF JOB SATISFACTION ON EMPLOYEE PERFORMANCE [A CASE OF CRUSH ROCK COMPANY ISHIAGU]

BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee…

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Pages: 42 Language: English

BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee…

Pages: 42 Language: English

EFFECTIVENESS OF STRATEGIC MARKETING IN NIGERIAN BANKS: A STUDY OF SOME SELECTED BANKS

1.1 BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is…

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Pages: 99 Language: English

1.1 BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is…

Pages: 99 Language: English

EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE IN A COMPETITIVE INDUSTRY. (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, OWERRI)

ABSTRACT The major purpose of this study is to determine the effectiveness of sales force motivation as a means of…

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Pages: 62 Language: English

ABSTRACT The major purpose of this study is to determine the effectiveness of sales force motivation as a means of…

Pages: 62 Language: English

EFFECTIVE MARKETING STRATEGY FOR AIRLINES OPERATING IN ENUGU METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES OPERATING IN ENUGU METROPOLIS)

ABSTRACT It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of…

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Pages: 52 Language: English

ABSTRACT It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of…

Pages: 52 Language: English

AUTOMATIC IN BUSINESS ORGANIZATION A STUDY OF MARIS SUPERMARKET

ABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and…

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Pages: 54 Language: English

ABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and…

Pages: 54 Language: English

ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNILEVER NIGERIA PLC

ABSTRACT It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone…

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Pages: 174 Language: English

ABSTRACT It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone…

Pages: 174 Language: English

AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMMUNICATION INDUSTRY. (A CASE STUDY OF MOBILE TELECOMMUNICATION NETWORK NIGERIA LIMITED ABA)

ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms…

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Pages: 53 Language: English

ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms…

Pages: 53 Language: English

AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM (A CASE STUDY OF FAN MILK (NIG) PLC OWERRI)

ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to…

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Pages: 53 Language: English

ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to…

Pages: 53 Language: English

AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER POINT PLC).

ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense…

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Pages: 80 Language: English

ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense…

Pages: 80 Language: English

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