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MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE (A CASE STUDY OF 7UP BOTTLING COMPANY PLC ABA).
ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products…
ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products…
INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF NEW DAY PHAMACEUTICALS LIMITED IMO STATE)
ABSTRACT The research work was on a study of how to introduce a new product in the market. The main…
ABSTRACT The research work was on a study of how to introduce a new product in the market. The main…
IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY
ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to…
ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to…
IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS: A STUDY OF SOME SELECTED BANKS
ABSTRACT The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States…
ABSTRACT The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States…
IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)
ABSTRACT Prior to our contemporary time, the bottling Industry was dominated by the products of Nigerian Bottling Company Plc. Recently,…
ABSTRACT Prior to our contemporary time, the bottling Industry was dominated by the products of Nigerian Bottling Company Plc. Recently,…
GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA
ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace…
ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace…
EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS IN EDUCATIONAL SECTOR
ABSTRACT The evaluation and development and marketing of service products in educational sector is a very interesting topic to research…
ABSTRACT The evaluation and development and marketing of service products in educational sector is a very interesting topic to research…
EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR. A CASE STUDY OF IMO DETERMINE TELEVISION COMMERCIAL IN OWERRI IMO STATE
ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to…
ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to…
EFFECTS OF JOB SATISFACTION ON EMPLOYEE PERFORMANCE [A CASE OF CRUSH ROCK COMPANY ISHIAGU]
BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee…
BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee…
EFFECTIVENESS OF STRATEGIC MARKETING IN NIGERIAN BANKS: A STUDY OF SOME SELECTED BANKS
1.1 BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is…
1.1 BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is…
