COMMUNICATION AS A TOOL FOR REALIZATION OF ORGANIZATION OBJECTIVES (A STUDY OF ZENITH BANK PLC, AUCHI)

ABSTRACT

This research examined “communication as a tool for the realization of organizational objectives “using Zenith Bank Plc, Auchi as a case study. In the course of this study, three research questions were asked. The method used in collecting data for the study was the questionnaire. The population of the study was made up of both junior and senior staff of the organization which formed the study participants. Simple percentage method was used in analyzing the data and chi-square statistics was used in testing the hypothesis for the study. The study reveal that no organization can thrive without good communication. It was also found out that communication is essential to the achievement of organizational objectives and that good communication network contributes to the growth of an organization. The study conclude that communication motivates worker to higher performance in an organization. On the basis of the findings of the study, the study recommend that management should organize regular communication course for the lower cadre of staff to enhance their communication skills.

1.1 BACKGROUND TO THE STUDY
Communication is as old as mankind. In ancient times. Communication amongst our fathers was done by means of town criers, talking drums and trumpets, by these local methods, the villagers or community dwellers could gather themselves at a significant place where vital issues were communicated to them. In fact these media served as the last resort of them.
The early period of 21st century marked the beginning of industrial revolution. As a result of this, recognition was being given to skill specialization and good human relations in the production and good human relations in the production of goods and services.
The changes of technology led to the emergence of improved form of communication which had made men to be able to interact freely and share ideas, fact and figures with one another.
The evolution of human societies resulted in man’s attempt to reach out to one another. This attempt developed into what is known as communication. This ideas was elaborated by skill (1972-42) as to passage of information through the transmission of more meaningful symbols from one individual to another from one group to another. This pre-supposes that communication involves the participation of more than one person.
It is no exaggeration to say that communication is the means by which an organization is united. It may also be looked upon as the means by which social inputs are fed into social system. It is a matter of some importance to understand that every person in an organized environment shares the responsibilities for good communication. It is not only the top officer who may initiate while other receive nor it is not only the subordinates who originates while the superior listens. It is s process that every one is both on originator and a receiver of information depending upon authority and other relationship, which exist in an organization. The real meaning of this set of arrangement is that those in an organization have need to know when and what to communicate to whom, is well as the available means of information transfer.
A high degree of skill and care is needed to communicate with people. Misunderstanding is so common that a determined attempt is needed to cut down the possibilities of mistakes.
Effective communication of information to all categories of workers and management staff enhances efficiency in the realization. The problem of achieving effective communication and overcoming feeling of remoteness between different section become more difficult communication forms the link between individual in an organization.
All instruments, information, concepts, opinion and attitude must flow through individuals. It is through communication that any organization becomes an open system interacting with the environment, a fact which importance is emphasized throughout this work.
People have always seen communication as the ordinary passing of information between persons and organization without taking into account its effective role in an organization and how it enables it to achieve set objectives.
Communication in an organization is very important in the organization of the different factors of production towards the attainment of its goals. It is in view of this study was carried out to ascertain how communication can serve as a tool for the realization of the set objectives in an organization.