IMPACT OF AGRICULTURAL MARKETING CO-OPERATIVE ON PALM OIL SALES PROMOTIONS

ABSTRACT
The impact of agricultural marketing cooperative on sales promotion cannot be overemphasized. This has prompt the researcher to carryout a research work on the subject matter, the research started by introducing the subject matter in chapter one, background of the study, objectives of the study, research question, statement of the problem the significance of the study was also highlighted in this chapter. The researcher reviewed the work of different authors in the chapter two, the concept of cooperative, meaning of agricultural cooperative, the impact of agricultural marketing cooperative on sales promotion, the role of agricultural cooperative improving the intensive at farming activities. The researcher discussed the method of gathering data, the data gathered were analyzed in chapter four. Lastly, the researcher draw a summary of findings, conclusion in chapter five and made some recommendations among which the researcher recommended that dishonest leadership should be discouraged in cooperative ventures. This should be done by putting in place, adequate checks and balances in the performances of such members. Their excess should be properly controlled. Members who show an act of dishonesty should be properly sanctioned and penalized according to the stipulations of the cooperative law.

Background of the Study
The need of Agricultural marketing arises with the production of excess, over and above consumption (Kempner, 2016). This is related to the concept of marketable surplus which is defined as the proportion of the total output for example oil palm products available for sale after satisfying the producer. Consumption seed for next seasons planting (Jongur & Ahmed, 2008), There is however, an exemption in this concept; as certain agricultural commodities are produced for meeting specific population need, this oil palm is widely grown in the Southern part of the country, transported and sold to the people of the Northern part of the country who relish the commodity. Marketing bridge the gap between production and consumption. It brings together the impersonal forces of supply and demand in respective of where the market is located. Therefore, one is involving in marketing whether one grows yam, sells the tubers or process to yam flour and sell it to the village or town market in the Southern part of the country or receives supplies of grains, onions from the North (Asiabaka, 2008).

Marketing Cooperatives are found in Nigeria to be performing unique functions towards the development of Nigeria economic activities cooperative marketing could be a dynamic force in the process of economic development takes place, the marketing system is expected to extend some influence on the social, political and economic sphere of the society. This fact was supported by the World Bank report of 1954 that ‘the cooperative movement can provide a valuable organizational basis for agricultural development’ marketing cooperative which also serves as auxiliary cooperative (Basorun & Olakulehin,2007).

All must satisfy the owners who have established it, the process of doing this by achieving the cooperative goals then the society is buying the owners want respectively. All together now brand types of cooperative societies have marketing function for its major operational guide.

1.2 Statement of the Problem
Cooperative Society serves as very strong tool which provides a favorable atmosphere for the marketing of an agricultural product on oil palm sales promotion. However, the study will look into problem on how to distribute work among members who consider themselves as equal. Furthermore, the problem of how to maintain discipline, how to motivate members to work for the society and how to achieve efficient management is to be insiders or outsider, the problem especially is doing the society hire outside person or do members who will most likely not have the required training to manage the society anyhow.