THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI)

ABSTRACT
This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede, Owerri) and contains five chapter in order to elaborate the study for full comprehension.

INTRODUCTION
The embellishment of business including non profit organization and education services require that, the firms make key decisions. This discussion affect the total marketing programs of the firms simply put the marketing strategy. However one vital are such of decision which demand proper attention is the promotional policies and programmes to inform, persuade and educate its target audience of the existence of the organization and their services, although creation of demand for a firms product may be the ultimate objectives.

1.1 BACKGROUND OF THE STUDY
Firm must put in place a set of activities aimed at stimulating demand for the service, this may involve demanding the optimal combination of the promotional mix advertising sales promotion, personal selling, publicizing, public relations, direct marketing and packaging is achieve its promotional objectives the optimum blend is a function of the promotion. With the educational institution in imo state, there is need to appraise the promotional strategies used by the educational institution in facing competition in the institution which is being keener everyday.

1.2 STATEMENT OF PROBLEM
Inadequate customers patronage and often given by entrepreneur as a major cause of their failure. A careful review of their circumstances often reveals abnormality ignorgance of the need for promotional skill or deliberate neglect of the necessary strategies. Quite often marketers are very optimistic about sales (patronage) they conceive the wrong motion towards the promotion strategy, there are need for promotional strategies in the education institution because most of this potential student are not aware of educational institution like tutorial institution (University as a result of many educational institution lack coordinated promotional strategies).