THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA (A CASE STUDY OF IMO STATE METROPOLIS)

ABSTRACT
The impact of Road Transportation has proved to the only logical basis for the sustenance of the educational services such as Federal polytechnic Nekede Owerri.

1.0 INTRODUCTION:
Food production is geographically disposed and the task of linking the several food production centers with the consumption centers instance is critically dependent on physical distribution.
According to Owen (1969:86) that the wide variety of Nigeria food would not be available without the complex of transportation system which serves the food industry from product, therefore depend upon translation for the creation and preservation of their value.
Based on the above reasoning, the impact as well as very important to the road transportation system is also investigated the study with a particular reference to the marketing of consumer goods in Imo State metropolis the guest to achieve self suffering food production is one of the highest priority areas facing most of the worlds people to day, it is also a problem that threatens to worsen rapidly in the years ahead.
According to Okereke (1984:4:6:60) on the road transportation of the marketing of consumers goods that the interaction between transportation and consumers economic development is always a subject of theoretical interest and practical important while, some regard transport improvement as indispensable to an acceleration of the development process, other look at transport development as a result of rather than a cause of economic development.

1.1. BACKGROUND OF THE STUDY:
Transportation is an important aspect when it comes to the marketing of consumer goods in Nigeria.
Based on the above reasoning, the impact as well as the importance of road transportation system is investigated in this study. The Nigeria trade journals vol. 9 no 1 January to March 1961, on nation food and organization conference (FAO) that the food requirements of the developing nation will increase by a staggering 125% by 1989. on the other hand problems relating to rural inaccessible have continued to play the world and in particular Nigeria distribution.
However, at is on basis that government transport policy makers should intensify efforts to input the transportation system especially in road network system. Their collection or individual efforts and endeavors should be directed towards fighting a war against hunger, and providing necessary transport activities and services and contribute to decision investment decision in related areas that can help the supply of additional food and its distribution to consumer.

1.2 STATEMENT OF THE PROBLEM:
Ever since the beginning of time, consumers and transportation have always co-existed inseparably. This is not just because the source food and fiber or other economic product measurable accessible and on being collected be distributed to markets, ports and factories came services-operation are necessary conditions for effectively and efficient physical distribution of consumers goods.
Transportation network is a cornerstone of the media food marketing system. Transportation serves as a means of moving goods ideas, and information geared towards increasing productivity.
In Nigeria, road constitute the most important introductive in the structural transportation of her consumer products in Imo State metropolis, most of the road transverse a territory of shop contrast in climate, soil, and vegetations and this hinders consumer progress. Even where such roads are in a fair condition, there is the problem caused by poor maintenance, lack of adequate executive capacity, lack of suitable materials and management problem. The vicious combination of these factors is that costs are higher
Besides, if consumers is to respond to the growing demand then it will be necessary to evolve a expedite and reduce the cost of the flow of consumer commodities information and all sorts of rural services to enable it contribute meaningful to general economic growth. The task involves a large additional to rural network and maintaining existing road, the expansion of storage and processing facilities and financing the total system.