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EFFECTIVENESS OF TESTIMONIAL ADVERTISING ON THE USE OF A PRODUCT. (A STUDY OF KANU NWAKWO IN PEAK MILK ADVERTISING)
ABSTRACT Advertising is a powerful and persuasive machine. It is an exciting, dynamic and fully challenging enterprise. It is a…
ABSTRACT Advertising is a powerful and persuasive machine. It is an exciting, dynamic and fully challenging enterprise. It is a…
EFFECTIVENESS OF MASS MEDIA IN SENSITIZING AGAINST HUMAN TRAFFICKING IN NIGERIA
BACKGROUND OF THE STUDY Nigeria, like most other countries of the world, is faced with myriad social problems and crimes.…
BACKGROUND OF THE STUDY Nigeria, like most other countries of the world, is faced with myriad social problems and crimes.…
EFFECTIVE COMMUNICATION AS A TOOL FOR ENHANCING JOB PERFORMANCE
INTRODUCTION Effective communication as a strategy for enhancing organizational performance. The word communication is derived from the Latin word communis…
INTRODUCTION Effective communication as a strategy for enhancing organizational performance. The word communication is derived from the Latin word communis…
EFFECT OF OWNERSHIP PATTERN AND THE EDITORIAL CONTENT OF NIGERIA NEWSPAPER A STUDY OF THE NATIONS NEWSPAPER
BACKGROUND OF STUDY Media as a watchdog and the mirror of the nation perform crucial roles in the society and…
BACKGROUND OF STUDY Media as a watchdog and the mirror of the nation perform crucial roles in the society and…
BROADCAST DEREGULATION AND EFFICIENT INFORMATION DISSEMINATION IN NIGERIA
Abstract Deregulation has been a blessing to all Nigerians because it makes private investors to establish their own television station…
Abstract Deregulation has been a blessing to all Nigerians because it makes private investors to establish their own television station…
AN ASSESSMENT OF TELEVISION IN POLITICAL DEVELOPMENT OF RURAL AREAS IN NIGERIA
ABSTRACT When the researcher chose the topic: Impact of Nigeria Television Authority on the Economic development of Enugu metropolis, she…
ABSTRACT When the researcher chose the topic: Impact of Nigeria Television Authority on the Economic development of Enugu metropolis, she…
AN ASSESSMENT OF STUDENTS RESPONSE TO TELEVISION REALITY PROGRAMMES
Background of the Study The mass media, most especially television has become a part of our daily lives, and sources…
Background of the Study The mass media, most especially television has become a part of our daily lives, and sources…
AN ASSESSMENT OF READERS PERCEPTION OF THE IMPORTANCE AND ROLE OF CARTOONS IN NIGERIA NEWSPAPER (A STUDY OF VANGUARD’S MR AND MRS CARTOONS)
1.1 BACKGROUND OF THE STUDY Cartoons are non verbal graphic communication channels that express the opinions, views and findings of…
1.1 BACKGROUND OF THE STUDY Cartoons are non verbal graphic communication channels that express the opinions, views and findings of…
AN ASSESSMENT OF POLITICAL ADVERTISING ON ELECTORATES IN THE 2015 PRESIDENTIAL ELECTION
Background of the Study Advertising practice has a long history. Frank (2000.p,31) traced this history to as long ago as…
Background of the Study Advertising practice has a long history. Frank (2000.p,31) traced this history to as long ago as…
AN ASSESSMENT OF PHOTOGRAPHS AND CARTOONS AS COMMUNICATION INSTRUMENTS A STUDY OF THE GUARDIAN NEWSPAPER
Background of the Study No branch of journalism requires so much knowledge and skill than picture reporting. The industrial revolution…
Background of the Study No branch of journalism requires so much knowledge and skill than picture reporting. The industrial revolution…
