THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI)
ABSTRACT This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede, Owerri) and contains five chapter in order to elaborate the study for full comprehension. INTRODUCTION The embellishment of business including non profit organization and education services require that, the firms make […]
Read MoreTHE EFFECT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A CASE STUDY OF FIRST ALUMINIUM EXTRUSION COMPANY PLC RIVERS STATE).
ABSTRACT In our locality where the patronage of industrial product is not common on high, firm involve must devise means to keep their head above water in terms of sales and cost of making sales. The marketing performance of industrial product in our locality must be buttressed by the use of effective tools to increase […]
Read MoreAN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMMUNICATION INDUSTRY. (A CASE STUDY OF MOBILE TELECOMMUNICATION NETWORK NIGERIA LIMITED ABA)
ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source specific objective adopted for the resources. Data collection […]
Read MoreAN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM (A CASE STUDY OF FAN MILK (NIG) PLC OWERRI)
ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi-Square distributing technique was used as statistical tool in analyzing the data collected from the field. In the course of carrying out this research, […]
Read MoreAN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER POINT PLC).
ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify y their customer needs and go satisfy them profitability . these research work made us to understand the extent of which information system have […]
Read MoreRECORDS MANAGEMENT IN THE LEGISLATIVE ARM OF GOVERNMENT IN NORTH-WESTERN STATES OF NIGERIA
ABSTRACT This research was conducted to investigate records management practicein the Legislative arm of governments of States in the Northwestern Nigeria. .A survey design was adoptedand the research instruments used were questionnaire, interview and observation. The population of the study comprised the seven State Houses of Assembly and their 236 immediate stake holders, who comprised […]
Read MoreCOMPARATIVE ANALYSIS AND SENSORY EVALUATION OF GROUNDNUT OIL AND OLIVE OIL ON THE QUALITY OF FRIED RICE
ABSTRACT This research work examined the comparative analysis and sensory evaluation of comparing of olive oil and groundnut oil with the quality of fried rice. The objective of this research work is to examine if the fried rice prepared with olive oil is better in flavour, taste, colour/appearance and texture compared to fried rice prepared […]
Read MoreSENSORY EVALUATION OF ENHANCED BREAD PRODUCTION FROM COMPOSITE FLOUR (WHEAT AND BEANS, GARNISED WITH SESAME SEED)
ABSTRACT This project work deals on the production of bread using composite flour of wheat flour and beans flour. The objectives of the research work is to presents a framework which bakers, caterers and people from related disciplines have knowledge of beans flour for bread production. The methodology adopted is practical demonstration approach using panelists […]
Read MoreINDISCRIMINATE SOLID WASTE DISPOSAL IN EKE AWKA MARKET, AWKA ANAMBRA STATE
ABSTRACT This research examines the methods, problem, effects implications and solution of market solid waste disposal. The methodology used to carry out this research was us of structured questionnaire, oral interviews. A total of two hundred was distributed and 150 was recovered back and use for the analysis. From the analysis, 23.3% of the educational […]
Read MoreIMPACT OF ILLEGAL DUMPSITE ON THE MAJOR ROADS OF IFITE-AWKA
ABSTRACT Illegal refuse refers to the dumping of large items of rubbish in public areas such as road side or illegal landfill private lands where waste is dumped indiscriminately. The study accesses the impact of illegal dumpsite in major road of Ifite-Awka. The factors which causes illegal dumpsite in Ifite are laziness lack of trash […]
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