IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY
ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out this research work is quas – experimental design and the primary data was collected with the […]
Read MoreIMPACT STRATEGIC MARKETING IN NIGERIAN BANKS: A STUDY OF SOME SELECTED BANKS
ABSTRACT The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and Afribank Plc were used as case study. Some of the objectives of the study included; determine whether the use of strategic marketing strategies enable banks to achieve financial intermediation objectives.To […]
Read MoreGUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA
ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise and diffusion effects. Although the instruments are more and more often applied by today’s practitioners, there is barely scientific discussion about […]
Read MoreMANAGEMENT OF DIGITISATION PROJECTS IN NIGERIAN UNIVERSITY LIBRARIES
ABSTRACT The study Management of Digitisation Projects in Nigerian University Libraries was conducted to assess how digitisation projects are being managed in Nigerian University Libraries. This is because efforts are being put forward to improve on the information resource handling and management from being manually driven to electronic driven especially in Libraries and Information centers […]
Read MoreETHNIC MILITIA AND NATIONAL INTEGRATION IN NIGERIA.
ABSTRACT This research is on the issue of Ethnic Militia and National Integration in Nigeria with the activities of the movement for the actualization of the sovereign state of Biafra as a study case. The issues of ethnic Militancy and National Integration have become subject of recurring decimal since Nigeria returned to democratic rule in […]
Read MoreAN ASSESSMENT OF BASIC NEEDS IN RURAL COMMUNITIES OF ABAGANA, ANAMBRA STATE
ABSTRACT This study is set out to assess basic needs in Abagana community, with reference to strategies that are employed to meeting their needs, most researchers have only focused on the studies of individual indicators of needs, such as food and nutrition, health facilities and services, water availability and accessibility, employment and income generation and […]
Read MoreTHE IMPACT OF SMALL AND MEDIUM SCALE INDUSTRIES ON THE ECONOMIC GROWTH OF NIGERIA (1986 – 2010)
BACKGROUND OF THE STUDY. In recent time, the fortune of small scale and medium scale Industries attracted the attention of government world-wide and thus has been the focus of general interest and research, especially in developing Countries due to the importance of small scale and medium scale Industries. Their importance cannot be over emphasized as […]
Read MoreDEMOCRATIZATION AND MILITARIZATION IN WEST AFRICAN SUB-REGION
ABSTRACT The study is basically a qualitative research method relying mainly on secondary sources of data from internet sources, official documents and country websites as the method of data collection. We made use of qualitative-descriptive analysis as our method of data analysis, that is, documentary studies of official document and other materials in analyzing the […]
Read MoreUSE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN ACADEMIC LIBRARIES IN NIGERIA (A CASE STUDY OF NNAMDI AZIKIWE UNIVERSITY, AWKA)
ABSTRACT Academic libraries play a prominent role in providing information services in various forms to researchers, scientist, policy makers, planners etc. a well-organized academic library should have ICT to assist both users and information professionals in the libraries. This research work highlights the use and problems of I.C.T in Nigeria academic libraries particular interest on […]
Read MoreDEVELOPMENT OF AN INTEGRATED SOFTWARE FOR ACADEMIC PLANNING UNIT/ DEPARTMENT OF TERTIARY INSTITUTION
ABSTRACT Academic planning as “a sub-system provides direction and approval for matter’. The formulation of a good academic planning is only the first implementation putting the academic program plan into action. This requires that goals and objective are developed. As part of the plan. The duties of the academic planning unit include; Firstly, to provide […]
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